![]() ![]() ![]() If you look at Apple, Steve Jobs didn’t really look for focus groups to tell him very much. I just did a workshop for members of the intelligence community and they said, “we have so many impediments to insights, it’s hard to get the insights a hearing.”Īpple, risk incorporating gut-level insights in the face of negative product reviews from focus groups? One problem is that insights are disruptive, so are more likely to block insights than foster them. What about large organizations - are they disposed to allowing insights filter up the executive food chain? This observational inconsistency subsequently led the two to pull the driver over on suspicion that the car could have been stolen.Īuthor Gary Klein. You tell the story of a young police officer on patrol with his partner in the Los Angeles area who notices that the driver of a brand new BMW is flicking cigarette ash on the upholstery. ![]() It shifts the story that you’re telling yourself, whereas intuition uses the patterns that you already know or have. With an insight you don’t necessarily have a feeling that there’s something there. You mention that intuition is the use of patterns we’ve already learned while insights are the discovery of new patterns. Markopolos was skeptical about Madoff and wasn’t trapped by any beliefs about Madoff being a pillar of the community. Such as with Harry Markopolos, the certified fraud examiner whose experience let him see that Bernie Madoff was a crook. However, you are using your experience to figure out what is going on and what to do about it. Intuition is based on experience and is a feeling that something is going on, but can’t be put into words. ![]()
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